Privacy Policy

 

I. General information on data processing

1. The scope of the processing of personal data

In principle, we collect and use personal data of our users only insofar as this is necessary for the provision of a functional website as well as of our contents and services. We collect and use the personal data of our users periodically, and only with the user’s consent. An exception applies in cases in which circumstances prevent us from obtaining prior consent and the processing of the data is permitted by law.

2. Legal basis for processing personal data

Insofar as we obtain the consent of the data subject to process their personal data, article 6 para. 1 lit. a of the EU General Data Protection Regulation (GDPR) serves as the legal basis for processing personal data.

For the processing of personal data required to fulfil a contract whose contractual partner is the data subject, article 6 para. 1 lit. b of the GDPR serves as the legal basis. This also applies to processing operations that are necessary for carrying out pre-contractual measures.

Insofar as the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, article 6 para.1 lit. c of the GDPR serves as the legal basis.

In the event that vitally important interests of the affected person or another natural person require processing of personal data, article 6 para.1 lit. d of the GDPR applies as the legal basis.

If processing is required to safeguard a legitimate interest of either our company or a third party and the interests, fundamental rights, or basic freedoms of the data subject do not outweigh the interest which was first stated, article 6 para.1 lit. f of the GDPR serves as the legal basis for processing.

3. Data deletion and storage duration

Your personal data will be deleted or blocked as soon as the purpose for its storage no longer applies. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU regulations, laws, or other provisions to which the responsible party is subject. Data will also be blocked or deleted if a storage period prescribed by the aforementioned regulations has elapsed, unless further storage of the data is necessary for the conclusion or fulfilment of a contract.

II. External hosting

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster’s servers. This information is primarily IP addresses, contact requests, meta and communication data, contract data, contact details, names, instances of website access, and other data generated via a website.

The hosting provider is used to fulfil the contract with our potential and existing customers (article 6 para. 1, lit. b of the GDPR) and in the interest of a secure, fast, and efficient provision of our online service by a professional provider (article 6, para. 1, lit. f of the GDPR).

Our hoster will only process your data to the extent that this is necessary for the fulfilment of its service obligations and will follow our instructions with regard to this data.

In order to ensure the data protection-compliant processing, we have concluded a contract for the

order processing with our hoster.

III. Use of cookies

1. a) Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored within or by the internet browser on your computer system. If you visit a website, a cookie may be stored on your operating system. This cookie contains a distinctive character string that enables unique identification of the browser when the website is accessed again.

We use cookies to make our website more user-friendly. Some elements of our website require that your browser be identifiable as you move on to another page within the site.

The following data is stored and transmitted in cookies:

• Language settings
• items in a shopping basket
• Login information

We also use cookies on our website to analyse user behaviour.

The following data can be transmitted in this way:

• search terms entered
• how often certain pages are viewed
• what website features you use

When accessing our website, you will be informed of the use of cookies for analytical purposes, and we will obtain your consent for the processing of the personal data used in this context. We will at that time also refer to this privacy policy.

1. b) Legal basis for data processing

The legal basis for processing personal data using technically necessary cookies is article 6 para.1 lit. f of the GDPR.

The legal basis for processing personal data by using cookies for analytical purposes, if the user’s consent to this has been obtained, is article 6 para.1 lit. a of the GDPR.

1. c) Purpose of data processing

The purpose of using such technically essential cookies is to make the website easier to use. Some features of our website will not be available if the use of cookies is disallowed. Therefore it is necessary that your browser remain recognizable as you make your way through our site.

We require cookies for the following applications:

• applying language settings
• remembering search terms

The user data collected by technically necessary cookies is not used to create user profiles.

The analysis cookies are used to improve the quality of our website and its content. By analysing cookies, we learn how the site is used and can constantly optimise our service.

The exact purpose of the analysis cookies is the following:

This cookie is set when you visit our website. It stores data for the correct display of the website such as for example the set language, the screen resolution, etc. This way, it enables these settings to be considered when you visit our website.

For these purposes, our legitimate interest lies in the processing of personal data according to article 6 para.1 lit. f GDPR.

1. d) Duration of storage, objection, and removal option

Cookies are stored on the user’s computer and transmitted to our site. You, therefore, retain full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies which have already been saved may be deleted at any time. This can also be done automatically. If cookies for our website are deactivated, it is possible that you will no longer be able to use all its features.

IV. Cookie Consent with Borlabs Cookie

Our website uses the cookie consent technology from Borlabs Cookie in order to obtain your consent to the storage of certain cookies in your browser and to document them in compliance with the applicable data protection regulations. The provider of this technology is the company Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (hereinafter referred to as Borlabs).

When you enter our website, a Borlabs cookie is saved in your browser, in which the consent you have given, or the revocation of this consent is saved. This data is not passed on to the provider of Borlabs Cookie.

The recorded data is stored until you ask us to delete it or you delete the Borlabs cookie yourself or the purpose for data storage does not longer apply. The statutory retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at

The Borlabs cookie consent technology is used in order to obtain the legally required consent for the use of cookies. The legal basis for this is article 6 para. 1 clause 1 lit. c of the GDPR.

V. Email contact

1. Description and scope of data processing

Email addresses are provided on our website and our signatures, which can be used to contact us. If you use this option, the personal data transmitted with the email will be stored.

Such data will not be disclosed to third parties in this context. This data will be used exclusively to respond to your enquiry.

2. Legal basis for data processing

The legal basis for processing the data transferred while sending an email is article 6 para.1 lit. f of the GDPR. If the ultimate purpose of sending the email is entering into contract with us, the additional legal basis for the data processing is article 6 para.1 lit. b of the GDPR.

3. Purpose of the data processing

We only process personal data for the purpose of facilitating contact with you. This also constitutes the legitimate interest in processing the data.

4. Duration of retention

The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. For any personal data that were sent by email, this is the case when the respective conversation with the user has been completed. The conversation is considered to have ended when it is evident from the circumstances that the matter at hand has been conclusively resolved.

5. Options for objecting to the collection of your data and requesting its deletion

A user who has contacted us by email can object at any time to the storage of their personal data. If this right is exercised, it will not be possible to continue the conversation.

In such cases, all personal data that was stored when contact was made with us will be deleted.

VI. Contact form

6. Description and scope of data processing

There is a contact form on our website which can be used for electronic contact. If a user accepts this option, the data entered in the input form will be transmitted to us and saved. These data are:

The following is a list of the data in the input screen:

• Name
• Email address
• Company name
• Phone number
• Subject of your message
• Your self-written message

The following data are also stored at the time the message is sent:

The following is a list of the corresponding data. Examples may include:

• User’s IP address
• Date and time of registration

During the dispatch process, your consent is obtained for processing data and reference is made to this Privacy Policy.

Such data will not be disclosed to third parties in this context. This data will be used exclusively to respond to your enquiry.

7. Legal basis for data processing

The legal basis for processing the data, if the user’s consent to this has been obtained, is article 6 para.1 lit. a of the GDPR. If the purpose of the contact is to conclude a contract, then an additional legal basis for the processing is article 6 para.1 lit. b of the GDPR.

8. Purpose of data processing

We use personal data provided on contact forms only to make the requested contact.

The other personal data processed during the sending process are used to prevent misuse of the contact form and to ensure the security of our information technology systems.

9. Duration of storage

The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. For personal data from the input mask of the contact form, this is the case when the respective conversation with the user has ended. The conversation is considered to have ended when it is evident from the circumstances that the matter at hand has been conclusively resolved.

Personal data that was additionally collected during the transmission procedure will be deleted within seven days at the latest.

10. Options for objection and deletion

The user has the option of revoking his or her consent to the processing of personal data at any time. If this right is exercised, it will not be possible to continue the conversation.

In such cases, all personal data that was stored when contact was made with us will be deleted.

VII. Right of the data subject

Should your personal data be processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the data controller:

1. Right to information

You may request confirmation from the data controller as to whether we are processing or have processed personal data concerning you.

If such is indeed the case, you can request the following information from the responsible entity:

(1) the purposes for which the personal data is being processed;

(2) the categories of personal data being processed;

(3) the recipients or categories of recipients to whom your personal data has been or will be disclosed;

(4) how long the controller plans to store your personal data, or, if specific information in this respect is not possible, the controller’s criteria for determining the storage period;

(5) the existence of a right to correct or have your personal data deleted or to restrict its processing by the data controller or to object to such processing;

(6) the existence of the right to lodge a complaint with a supervisory authority;

(7) any available information on the origin of the data if the personal data has not been collected from the person concerned;

(8) the existence of automated decision-making, including profiling in accordance with Art. 22 para.1 and 4 of the GDPR and – at least in these cases – meaningful information on the logic involved and the scope and intended effects of such processing for the data subject.

You have the right to be informed as to whether your personal information will be transmitted to a third-party country or an international organisation. In this regard, you can request to be informed about the appropriate guarantees in accordance with article 46 of the GDPR in relation to the transmission.

2. Right to rectification

You have a right to correct and/or add to the personal data held by the data controller if it is incorrect or incomplete. We are required to make the correction immediately.

3. Right to restrict processing

You may ask for the processing of your personal data to be restricted under the following conditions:

(1) if you contest the accuracy of your personal data, for as long as it takes the data controller to verify its accuracy;

(2) if the processing is unlawful and you refuse to have the data deleted and instead wish to restrict its use;

(3) the data controller no longer needs the personal data for its purposes, but you need it to be retained in order establish, exercise, or defend legal claims; or

(4) you have objected to the processing in accordance with article 21 para.1 of the GDPR and it has not yet been established whether the legitimate reasons of the data controller to process your data outweigh your reasons.

If the processing of personal data concerning you has been restricted, then – apart from its storage – this data may only be processed with your consent or for the purposes of asserting, exercising, or defending legal claims or protecting the rights of another natural or legal person, or for reasons of an important public interest of the Union or a Member State.

If the limitation of the processing has been restricted for any of the grounds listed above, you will be notified by the data controller before the restriction has been lifted.

4. Right to erasure (right to be forgotten)

a) Obligation to erase

You have the right to demand that the data controller delete your personal data, and the data controller must do so without delay if any of the following reasons applies:

(1) Your personal data is no longer necessary for the purposes for which it was originally collected or otherwise processed;

(2) you revoke your consent upon which its processing was based in accordance with article 6 para.1 lit. a, or article 9 para.2 lit. a of the GDPR and there is no other legal basis for the processing;

(3) you object to its processing in accordance with article 21 para.1 GDPR, and there are no overriding legitimate reasons for its continued processing, or you submit an objection to its processing in accordance with article 21 para. 2 of the GDPR.

(4) Your personal data has been processed unlawfully;

(5) The deletion of personal data relating to you is required in order to comply with legal obligations according to EU law or national law of the Member States to which we are subject;

(6) the personal data concerning you was provided in relation to information society services offered under article 8 para. 1 of the GDPR.

b) Transfer of personal data to third parties

If the data controller has made your personal data public and is required to delete it in accordance with article 17 para.1 of the GDPR, the data controller will take appropriate measures, including those of a technical nature, while taking into account available technology and implementation costs, to inform the data controllers who are processing the personal data that you as the data subject have requested that they delete all links to this personal data, or copies or replications of this personal data.

c) Exceptions

The right to deletion does not exist if processing is necessary

(1) to exercise the right to freedom of expression and information;

(2) to fulfil a legal obligation that requires processing under the law of the Union or of the Member States to which we are subject or for the performance of a task in the public interest or in the exercise of official authority conferred to us;

(3) for reasons of public interest with regard to public health in accordance with article 9 para. 2 lit. h and i, and article 9 para. 3 of the GDPR;

(4) for archiving, scientific, or historical research purposes in the public interest or for statistical purposes in accordance with article 89 para.1 of the GDPR, to the extent that the right referred to in section a) is likely to render impossible or seriously inhibit the achievement of the purposes of such processing; or

(5) to assert, exercise, or defend legal claims.

5. Right to be informed

If you have asserted the right to rectification, erasure, or restriction of processing against the data controller, they are obliged to inform all recipients to whom the personal data concerning you has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.

You have the right to be informed as to these recipients by the data controller.

6. Right to data portability

You have the right to obtain a copy of the personal data you have supplied to the data controller concerning you in a structured, commonly used, machine-readable format. Moreover, you have the right to transmit this data to another data controller without any obstruction from the data controller to whom the personal data has been given, if

(1) the processing is based on consent given in accordance with article 6 para.1 lit. a of the GDPR or article 9 para. 2 lit. a of the GDPR or a contract in accordance with article 6 para. 1 lit. b of the GDPR and

(2) such processing is carried out using automated methods.

In exercising this right, you also have the right to have the data controller transfer your personal data directly to another data controller if this is technically feasible. This action must not affect the freedoms and rights of other persons.

The right to data portability does not apply to personal data processing that is required for the performance of a task that falls within the public interest or that occurs in the exercise of public authority that has been transferred to the data controller.

7. Right to object

You have the right, for reasons arising from your specific situation to object to the processing of personal data concerning you at any time carried out in accordance with article 6 para.1 lit. e or f of the GDPR; this also applies to profiling based on those provisions.

The data controller will no longer process the personal data relating to you unless they can prove a compelling, legitimate reason for this which outweighs your interests, rights, and freedoms or the processing serves to assert, exercise, or defend legal claims.

If the personal data relating to you is processed for direct marketing purposes, you have the right to object at any time to such processing; this also applies to profiling insofar as it is associated with such direct marketing.

If you object to your data being processed for direct marketing purposes, your personal data will no longer be processed for such purposes.

In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, you may exercise your right to object using an automated process involving the use of technical specifications.

8. Right to withdraw the declaration of consent under data protection law

You have the right to withdraw your declaration of consent under data protection law at any time. The revocation of consent shall not affect the lawfulness of the processing carried out on the basis of the consent until revocation. You can send the revocation either by post or per e-mail to the person responsible.

9. Automated decisions in individual cases, including profiling

You have the right to not be subjected to a decision based solely on automated processing – including profiling – which has legal bearing on you or that significantly affects you in a similar manner. This shall not apply if the decision

(1) is necessary for us to establish or fulfil a contract with you;

(2) is authorized by EU or national law to which we are subject provided said law also sets forth suitable measures for safeguarding your rights, and freedoms, and legitimate interests; or

(3) is based on your express consent.

These decisions may, however, not be based on special categories of personal data in accordance with article 9 para.1 of the GDPR, unless article 9 para.2 a or g and appropriate measures have been taken to protect your rights and freedom as well as your legitimate interests.

In the cases referred to in (1) and (3), the data controller will take reasonable measures to safeguard your rights, freedoms, and legitimate interests, including, at a minimum, the right to obtain the intervention of an individual on the part of the data controller to state their own position and challenge the decision.

10. Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, especially in the Member State containing your residence, place of work, or the location of the supposed violation, if you believe that the processing of your personal data violates the GDPR.

The supervisory authority with which the complaint is filed will inform the complaining party of the status and results of the appeal, including the possibility of a judicial remedy in accordance with article 78 of the GDPR.

VIII. SSL encryption

This site uses SSL encryption for security reasons and for the protection of the transmission of confidential content, such as the queries you send to us as the site operator. You can recognise an encrypted connection in your browser’s address line when it changes from “http://” to “https://” and the lock icon is displayed in your browser’s address bar.

If SSL encryption is activated, the data which you transfer to us cannot be read by third parties.

IX. Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyse the behaviour of website visitors. Here the website operator receives various usage data, such as page views, length of stay, operating systems used and origin of the user. This data may be summarised by Google in a profile that is assigned to the respective user or their device.

Google Analytics uses technologies that enable the user to be recognised for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

The use of the analysis tool is based on article 6 para. 1 of the GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. If respective consent has been requested (for example, consent to the storage of cookies), the processing is carried out exclusively on the basis of article 6 para. 1 lit. a of the GDPR; consent may be revoked at any time.

IP Anonymisation

We have activated the IP anonymisation feature on this website. This means that your IP address will be truncated by Google within the European Union or and the European Economic Area prior to transmission to the United States. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, compile reports regarding website activity, and provide other services to the website operator related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

For more information about how Google Analytics handles user data, see Google’s Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Demographic Features of Google Analytics

This website uses Google Analytics’ “demographic features”. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the advert settings in your Google account or you can generally forbid the collection of your data by Google Analytics as described in the “Objection to data collection” section.

Storage period

Data stored at Google on the user and event level which are linked to cookies, user IDs or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) will be anonymised after 2 months or deleted. For details, please refer to the following link: https://support.google.com/analytics/answer/7667196?hl=de

X. Google Remarketing

This website uses the functions of Google Analytics Remarketing. Provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyses your usage behaviour on our website (e.g., clicking on specific products), in order to assign you to specific advertising target groups before presenting tailored advertising messages to you when you visit other online offers (remarketing or retargeting). In addition, the advertising target groups created with Google Remarketing can be linked with the cross-device functions of Google. In this manner, interest-related, personalised advertising messages customised on the basis of your previous usage and surfing behaviour on one terminal device (e.g., smartphone) can also be displayed on another terminal device (e.g., tablet or PC).

If you have a Google account, you can object to the personalised advertising via the following link: https://www.google.com/settings/ads/onweb/.

The use of Google Remarketing is undertaken on the basis of art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most effective marketing of its products. To the extent that corresponding consent has been requested, processing is undertaken solely on the basis of art. 6 para. 1 lit. a GDPR; consent is revocable at any time.

Further information and the data protection terms can be found in the data protection declaration of Google at:

https://policies.google.com/technologies/ads?hl=de.

Target group formation with customer matching

For the purpose of target group formation we use, amongst others, customer matching from Google Remarketing. This involves us forwarding specific customer data (e.g., e-mail addresses) from our customer lists to Google. If the customers concerned are Google users and logged into their Google accounts, they will be shown suitable advertising messages within the Google network (e.g., at YouTube, Gmail or in the search engine).

Google Remarketing is a service offered by a service provider whose parent company is located in the USA. For this reason, all personal data are also processed in a non-secure third country. In the USA, there is not a level of data protection which may be compared with the requirements according to the GDPR. This is why with Google we have agreed to use German or, in alternative, European server locations.

The legal basis for the processing of the data is the existence of the user’s authorisation granted in accordance with the section 6 para. 1 lit. a) and with the section 49 para. 1 lit. a) of the GDPR (in Germany called DSGVO). Any further information you may need about it can be found under the chapter “XIV. Data transfer to non-secure third countries”.

XI. Google Conversion Tracking

This website uses Google Conversion Tracking. Provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the aid of Google Conversion Tracking, we and Google can recognise if a user has performed specific actions. For example, we can assess which buttons on our website have been clicked how often and which products are viewed or purchased especially frequently. This information serves the drafting of conversion statistics. We learn the total number of users who have clicked on our advertisements and what actions they have performed. We do not receive any information that can personally identify users. Google itself uses cookies or comparable recognition technology for identification.

The use of Google Conversion Tracking is undertaken on the basis of art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. To the extent that corresponding consent has been requested (e.g., consent to the saving of cookies), processing is undertaken solely on the basis of art. 6 para. 1 lit. a GDPR; consent is revocable at any time.

More information on Google conversion tracking can be found in the data protection terms of Google: https://policies.google.com/privacy?hl=de.

Google Conversion Tracking is a service offered by a service provider whose parent company is located in the USA. For this reason, all personal data are also processed in a non-secure third country. In the USA, there is not a level of data protection which may be compared with the requirements according to the GDPR. This is why with Google we have agreed to use German or, in alternative, European server locations.

The legal basis for the processing of the data is the existence of the user’s authorisation granted in accordance with the section 6 para. 1 lit. a) and with the section 49 para. 1 lit. a) of the GDPR (in Germany called DSGVO). Any further information you may need about it can be found under the chapter “XIV. Data transfer to non-secure third countries”.

XII. Doubleclick Ad Exchange

This website uses functions from Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “DoubleClick”). DoubleClick is used to show you interest-based advertisements across the entire Google advertising network. By means of DoubleClick, the advertisements can be tailored to the interests of the respective viewer. For example, our advertising can be displayed in Google search results or in advertising banners linked to DoubleClick.

In order to be able to display interest-based advertising to users, DoubleClick must recognise the respective viewer and be able to assign the websites the latter has visited, clicks and other information on user behaviour. For this purpose, DoubleClick uses cookies or comparable recognition technologies (e.g. device fingerprinting). The collected information is combined into a pseudonymous user profile in order to display interest-based advertising to the user concerned.

Google DoubleClick is used in the interest of targeted advertising. This constitutes a legitimate interest pursuant to article 6 para. 1 lit. f of the GDPR. If respective consent has been requested (for example, consent to the storage of cookies), the processing is carried out exclusively on the basis of article 6 para. 1 lit. a of the GDPR; consent may be revoked at any time.

For more information on how to object to the advertisements displayed by Google, please refer to the links listed here in the following:

https://policies.google.com/technologies/ads and

https://adssettings.google.com/authenticated.

XIII. Google AdSense

This website uses Google AdSense, a service for integrating advertisements. Provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in “non-personalised” mode. In contrast to personalised mode, the advertisements are not based upon your previous usage behaviour and no user profile is created of you. Instead, so-called “context information” is used in the selection of advertising. The selected advertisements are then based, for example, on your location, the content of the website on which you are located or your current search terms. More information about the differences between personalised and non-personalised targeting with Google AdSense can be found at: https://support.google.com/adsense/answer/9007336.

Please note that when using Google AdSense in non-personalised mode cookies or comparable recognition technology (e.g., device fingerprinting) may also be used. According to Google, these are used for combating fraud and abuse. The use of AdSense is undertaken on the basis of art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most effective marketing of its products. To the extent that corresponding consent has been requested, processing is undertaken solely on the basis of art. 6 para. 1 lit. a GDPR; consent is revocable at any time.

You may alter your advertising settings yourself in your user account. To do this, click the following link and log in:

https://adssettings.google.com/authenticated.

Further information on Google advertising technology can be found at:

https://policies.google.com/technologies/ads

https://www.google.de/intl/de/policies/privacy/.

Google AdSense is a service offered by a service provider whose parent company is located in the USA. For this reason, all personal data are also processed in a non-secure third country. In the USA, there is not a level of data protection which may be compared with the requirements according to the GDPR. This is why with Google we have agreed to use German or, in alternative, European server locations.

The legal basis for the processing of the data is the existence of the user’s authorisation granted in accordance with the section 6 para. 1 lit. a) and with the section 49 para. 1 lit. a) of the GDPR (in Germany called DSGVO). Any further information you may need about it can be found under the chapter “XIV. Data transfer to non-secure third countries”.

XIV. Data transfer to non-secure third countries

The transfer as well as the processing of your data in a non-secure third country, such as for example the USA, will take place under the conditions of the section 49 para. 1 lit. a) of the GDPR – based on the authorisation granted by you. For what concerns the USA (and other non-secure third countries), there is currently no adequacy decision made by the EU Commission within the meaning of the section 45 para. 1 and 3 of the GDPR. This means that the EU Commission has not yet positively determined that there is a level of data protection which may be compared with the one according to the requirements of the GDPR. In addition, the GDPR legislation requires the so-called “appropriate safeguards” for a data transfer to a third country or to international organisations, as stated under the section 46 para. 2 and 3 of the GDPR. These can be, for example, internal company data protection regulations as approved by a supervisory authority or by standard data protection contracts which have been entered into. In summary, there is no level of data protection in the USA which may be compared to the requirements stated in the GDPR.

Your personal data may potentially be transferred on by the service provider to other third parties beyond the actual purpose of the fulfilment of the order. The latter may make use of your data for advertising purposes, to mention an example. In addition, it is probably not possible to effectively enforce your rights to information against the said subcontractor. There may be a higher probability of an incorrect data processing because the subcontractor’s technical and organisational measures for the protection of personal data do not entirely comply with the requirements stated under the GDPR when it comes to quantity as well as quality. In addition, it may be possible that state offices gain access to the provided personal data without your knowledge. This risk is given in particular when you transmit your data to the USA. Generally speaking, this corresponds to the European legal regulations as well, for example for the security-related purpose. However, the permissibility threshold for the said data processing inside the EU is higher than the one existing in the country of the data recipient.

In the event the data is transferred on the basis of the authorisation granted by you to contractors whose processing is implemented in a non-secure third country, you will find a separate notice issued by the respective service provider.

XV. YouTube with Extended Data Protection

This website integrates videos from YouTube. The provider of the page is the company Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in the extended data protection mode. According to YouTube, this mode causes YouTube not to store any information about visitors to this website before they watch the video. The disclosure of data to YouTube partners is, however, not mandatorily excluded by the extended data protection mode. Therefore, YouTube will establish a connection to the Google DoubleClick network, regardless of whether you are viewing a video or not.

You will be linked to the YouTube servers as soon as you start a YouTube video on our website. The YouTube server is then informed about which of our pages you have visited.

If you are logged into your YouTube account, you allow YouTube to directly associate your surfing habits with your personal profile. You can prevent this by logging out of your YouTube account.

In addition, YouTube can save various cookies on your device after starting a video or use comparable recognition technologies (e.g. device fingerprinting). In this manner, YouTube will be able to receive information about visitors to this website. Such information is used inter alia to capture video statistics, to improve user-friendliness, and to prevent attempted fraud.

If applicable, starting a YouTube video may trigger further data processing operations. We have no control over this.

YouTube is used in the interests of making our online presence more attractive. This constitutes a legitimate interest in accordance with article 6, para. 1 lit. f GDPR. If a corresponding consent has been requested, processing takes place exclusively on the basis of article 6 para. 1 lit. a of the GDPR; consent may be revoked at any time.

For more information about privacy at YouTube, please see their privacy policy: https://policies.google.com/privacy?hl=de.

XVI. Google Web Fonts

This site uses so-called web fonts provided by Google so as to be able to uniformly display fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. Google fonts are installed locally. No connection to the Google services is established thereby. If your browser does not support web fonts, a standard font is used by your computer.

Further information about the handling of user data can be found at https://developers.google.com/fonts/faq and in Google’s Privacy Policy at: https://www.google.com/policies/privacy/

XVII. Web fonts from fontawesome.com

This website uses web fonts and icons provided by the company Fonticons Inc. When you visit this website, your browser reloads web fonts into your cache in order to display texts and fonts correctly. Through the connection established for this purpose, fontawesome.com learns that you have accessed this website through your IP address. The use of fontawesome.com web fonts serves for the uniform presentation of the web offers on this website. Therefore, this represents a legitimate interest within the meaning of article 6 para. 1 lit. f GDPR. If your browser does not support web fonts, your computer will use a standard font. Further information on web fonts can be found at https://fontawesome.com/help and in the privacy policy of the company fontawesome.com: https://fontawesome.com/privacy